There is nothing new about selling books online. But I bet you think I’m talking about selling some old used book or textbook on EBay to make an extra dollar or two on your inventory. I’m not. In fact, the method I’m talking about doesn’t involve you having an inventory at all. So what is this new way of making money selling books online? Let’s dive in, and let’s make 2019 a profitable year together.
Now, I mentioned that my method does not involve having an inventory. How? Affiliate Marketing. If you are not familiar with affiliate marketing, I’ll give you a snapshot. You would be promoting someone else’s product through your own content (such as a blog, social media, or email list) and making a commission on each sale. It sounds a little complicated at first, but it’s really very simple. I am here to help you get started. I will tell you that we’ll be finding these books on common websites. (with this particular niche, it’ll help if you Love Reading)
Your first step will be creating a website. There are a lot of places that sell domain names such as Go Daddy and Namecheap. You will also need to host your website. You find my number one suggestion for web hosting here. If you want to, you can create a free domain through the platform, you can. However, you may have better luck with a regular “.com” domain. Once you have your website, you can move on to the next step.
Where to Find Books
Thousands of books are sold through Amazon, and it’s easy to sign up for their affiliate program. BUT, I do not recommend the Amazon Affiliate Program as your only avenue to promote books. Their program is back and forth when it comes to E-Books commissions. If you need an affiliate program, Amazon is the perfect starting point, but make sure you read closely their commission fee schedule.
Barnes and Noble also has an affiliate program, and I recommend theirs. The B & N program is through a third party, CJ Affiliates (A.K.A. Commission Junction), which you should consider signing up for anyway. Several businesses use CJ for their affiliate programs, and for good reason. They have on-time commission payouts, and everything is streamlined. It makes keeping a solid eye on your activities a breeze.
Speaking of CJ Affiliates, another notable program would be the Ebooks.com Affiliate Program, and theirs is also through CJ. The positive thing about their program is the fact that ebooks are becoming more and more popular, as people are finding paperback books to be more of a bulky burden. Another would be their commission structure. They have a tiered structure, meaning- the more you sell, the more you earn.
Here is a snapshot of that structure straight from the website:
- Up to $499 commission earned = 8% commission
- $500-$999 commission earned = 10% commission
- $1000-$1999 commission earned = 12% commission
- $2000+ commission earned = 15% commission
They provide plenty of links for your website, as well as banners, and images to used to advertise your book of choice.
Put It Into Action
Now that you’ve put together a website, and found a few affiliate programs, it’s time to build on your content. If you go out there looking for any affiliate training, you may get weighed down by their explanation of SEO and getting traffic. It may not help you if you get overwhelmed. In the training over at Wealthy Affiliate (See my full review here), they teach that you need to first and foremost focus on content.
When you are building up your website, focus on writing about the books that you love first. Really get in depth of what you like, what you dislike, and why your readers can’t live without reading them. Maybe go with why you decided to read the book in the first place. If you’re going to advertise a few books in the same article, be sure to keep them in the same genre.
After this, you can start putting your focus on keywords to drive traffic. Another method used by Wealthy Affiliate is one I haven’t seen anywhere else, they call it the low hanging fruit method, and it works. After you begin getting more traffic, more and more people will be interested in the books you recommend. They may even seek out your opinion on books that they plan on buying. This means you have become an authority on book reviewing. Just remember, as is true with any author, the reader comes first.
Bonus: The Mailing List
After you have put the time in on your website, you can start to put together a mailing list. Just remember that if you are going to get people to trust you enough to give you their email, you need to put the time into keeping that trust. This means you need to deliver content regularly.
There are several autoresponders out there. I recommend Aweber. Keep up with a newsletter, talk about a genre and then recommend a book. Or you can even start your own book club! Online book club are growing in popularity. You can even start a book club Facebook group.
Once you get a brand started, the sky is your limit. Just put in the work. Before you know it, you will have yourself a book selling business like no other.
What Have We Learned Here
Affiliate marketing is a very real business opportunity for those interested in selling books. If you want to learn more about it with me, I recommend the Online Entreprenuer Certification.
The process is simple: pick a niche, build a website, drive traffic, and make money. It does, however, take patience and hard work. You can also learn more about how to use email marketing and social media to up your revenue stream. I hope you can take this and make something great! What do you think about this method?